India Gate
Launch campaign
India Gate is a leading brand in the basmati rice market; it has the longest grain in the world.
Its health benefits, length, aroma, lightness and fluffiness make it the best choice of rice for the Lebanese cuisine. The headline reflects IG's superior quality, it is reinforced by the visual of a floating Lebanese dish symbolizing the lightness of this rice.
Credit. Photography by Elie Bekhazi.
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Literal english translation is no rice can go higher or rice on a higher level.
This headline translate prefectly to french (used as a second language for this campaign) 'un riz à la hauter'.
Adaptation for Ramadan campaign
